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Post by Saké Guy (日本酒さん) on Apr 9, 2017 9:43:50 GMT -4
Japanese sake startup finds way to float in sinking industry
I LOVE SAKESurmising that others shared their interest, the duo launched a crowd-funding campaign to raise money to brew a tank of muroka nama genshu. They called the initiative the We Love Sake project and rallied 120 volunteers, who signed up to help out in exchange for a few bottles of the final product. The group produced 3,000 bottles (2.1 kiloliters) and named the sake Kakeya, after the town where it was made. Nihonshu Oendan began selling the surplus online and discovered that the sake’s full but approachable flavor — combined with the compelling story behind the project’s inception — resonated with consumers. |
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